Social Media has transformed the way we look at the internet today. There are more ways than ever to connect with friends and family worldwide, sharing movements, pictures and, of course, 140 characters about how you are feeling. However, what about connecting to those that you might not know? What about connecting with your customers – both old and new?
Now, it seems obvious that Twitter has become a platform for business as well as pleasure. Many businesses now use Twitter to connect with their consumers over social media, so why even bring it up?
Because it can be improved!
Despite the massive uptake in recent years by utilising Twitter, many are not using it to its full advantage. Within the Food Industry, for example, Restaurants may tweet pictures of their new menu; tweet out a link to a new dish or even announce a competition to their followers.
Aside from paying to advertise on Twitter, there are few extra ways to attract new customers that may be interested in your product.
Engage your audience!
Firstly, consider what type of information you are sharing on Twitter. Sure, most people share links and photos – but what about video? Blog posts? Even PDF documents can be shared on a Twitter post.
Consider what your post is about and tailor the content around it. To take our restaurant example: imagine that if instead of merely announcing a new menu item, you took a photograph of the meal. Not only will it look delicious and appeal to the senses, but you could create a fun little contest asking people to guess what the meal consists of. The photo and the intrigue of the question together will cause your followers to share the post, in turn asking their friends if they can solve the riddle. For sure, you may want to offer some sorts of rewards of being among the firs to try that dish. Don’t be afraid to try different photos with different kinds of rewards. At the end, it is a trial and error process, and you need to discover what works for you.
Extra Tips for Food Marketers!
Perhaps you can get a famous YouTube chef to come and cook in your kitchen and film it, or go to their house and appear on their YouTube channel. You could even set up a fun challenge with them, where you compete for the best dish using the same ingredients. Betty’s Kitchen and many others, for example, are using that approach. Maybe you need try finding a youtuber that is more local to your business, and you may tweet about that collaboration. What’s more, you could choose to do it yourself (DIY) with your team, in your kitchen!
Lastly, you can use this exposure to your advantage without the need to enlist a youtuber – or any celebrity’s – help. Find an article, funny video or picture that has been trending on Twitter and find a way to link it with your product.
Perhaps you sell cakes? Well, try linking a video of fun wedding cakes to your tweet. If the video has gone viral, it will appear within the trending section of Twitter and people who are interested in that video will also see your tweet and, therefore, expose your product to new customers. By using popular videos, hashtags, and famous Twitter users, you too can grab a slice of that publicity for your business.
Twitter has moved on… what about you?
Needless to say, Twitter has expanded far beyond its original borders, uniting people, businesses and indeed customers across the globe. Now that Twitter has gone beyond its original concept of a mere 140 characters; the world is your oyster as you tweet, share and tag away at your business. That is another way of showing that your business has entered the updated ‘Twittersphere’.
Mohammed is a Global Brand-Marketing Adviser, Brand Auditor and Business Researcher. He is a catalyst of change who empowers businesses reaching remarkable positions within the minds of their consumers.